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Large organizations have long jumped on the bandwagon of mobile apps , many of them have dozens of apps. However, very few small and medium-sized companies dare to hire an app development service, and they don’t even have a website adapted to mobile devices (or what is called responsive design ).
This is usually due to misinformation about the apps themselves; at times, high cost of developing the app; or ignorance of the benefits that a mobile application can bring to small and medium-sized companies.
For this reason, we are faced with the need to expose 5 of the innumerable benefits that a mobile app can bring to an SME :
With a mobile app it is possible to inform customers about new offers, including offering special offers to those who are registered with the app. The app and registration data help us to get to know our customers better, so we can offer them what they really need.
Just as they improve the company’s communication with its customers, apps can also improve the internal communication of the organization itself and increase the sense of belonging and pride in its workers. Thanks to an internal app, it is possible to simplify management processes, send certain information to workers, create chats, etc.
A store cannot be open and offer its services 24/7. However, thanks to the apps and the integration of simple chatbots , we can always be available to our customers and compete against the customer service services of large companies.
In addition, the management of certain procedures (such as returns or complaints) can be processed directly through automated forms, saving us time and money in their management, while offering a more instantaneous response to the consumer.
An app is a cheaper, faster and more attractive alternative for our customers to access the catalog from their mobile phones, with a higher conversion rate than an e-commerce portal , no matter how responsive it may be.
It is a very good opportunity to focus on the most loyal customers and improve and facilitate their purchasing process.
A mobile app is much faster and simpler than an online store, which is a great advantage for both consumers and the company . This is because applications tend to store most of their data on the device, which reduces data exchange with company servers, reducing the operating costs associated with technologies.
These are just some of the benefits that a mobile app can bring to an SME, of course, there can be many more, depending on the case, the company and the application that it needs. If you are thinking that your company may need one, do not hesitate to contact us!